ExxonMobil Supports Campaign Against Domestic Violence

The animated PSA features Tina, a strong and encouraging young girl, who fights against social challenges by raising awareness and providing tools to address domestic violence. FX Lda created the PSA, which will be broadcast on TVM over the 16-day campaign.

“ExxonMobil remains committed to empowering women and children in Mozambique,” said Jos Evens, lead country manager for ExxonMobil Moçambique, Limitada. “The Tina campaign provides an innovative way to raise awareness of the challenges and provides tools for people to address domestic violence and other social issues.” 

ExxonMobil signed a Memorandum of Understanding (MOU) with the Ministry in 2018 to collaborate on programs focused on women, children and vulnerable persons. The MOU supported the creation of five civic education videos to promote education, and good health practices. The domestic violence PSA is the first of five PSAs to be launched addressing various subjects, made possible through a US $50,000 contribution from ExxonMobil. 

“Domestic violence is a social challenge that plagues Mozambique,” said Minister Cidalia Chauque Oliveira, from the Ministry of Gender, Children and Social Welfare. “Women and children, in particular, are subject to domestic violence and this campaign will raise awareness of the different tools available to address the symptoms, the effects and the solutions to domestic violence.”

The campaign is held in coordination with the United Nation’s 16 Days of Activism against Gender-Based Violence, an annual international campaign. The Ministry will host a program in each of the provinces throughout Mozambique during the 16-day campaign.